READY TO START BUILDING YOUR BRAND?
Yup!! That’s right, before you even start building a business (or manifesting your dream life) you need to get real about who you are as a brand.
You have unique talents, quirks and strengths – and part of this process is to let you have some magical Aha! moments about yourself.
But lets not kid ourselves here dudes. Sometimes the birthing process of a new business or a new life is down to pen to paper, start at the beginning and work through to the end stuff. Foundations that have to be there before you can start building something spectacular.
One of the most important pieces of advice I was ever given as a business builder was that it’s more about farming than it is about hunting. Tonight you start the ongoing process of building a rolodex of relationships that your are going to nurture and support and that will eventually blossom into fabulous business generating fruit – and you will do it all, by doing what we do best – building and maintaining personal relationships, not by rushing in for the sale.
Grab a notepad and a pen and start creating a list of at least 250 people that you know well enough to pick up the phone and tell them that you have decided to start doing business in a different way.
Think of the people you already do business with?
Think of the people you would like to do business with?
Who makes money when you make money?
Who can you pass business to you?
Who can pass you business?
Who do you just plain like?
Who motivates and stimulates you?
Who is already working in a field you want to get into?
Who is your biggest competitor?
Get creative as to who is on your list. The coffee dude at our local café was on mine, as was the copier guy, the water cooler guy and the parking attendant for our covered car park.
Between them they have currently referred me over $750,000 of business in the last 10 years – and although they have all moved on in their lives, we are still in touch and we still generate business together
And if you think that 250 people is too much – can I just point out that you already have a golden Rolodex of 100 people on this very blog. Here are motivated positive people who are going to want o help you build your business if they only knew the most useful way to do so.
So here is another challenge that is going to take you a few days to complete – 250 names in a list in, well shall we say 3 days?
Trust me, I will be back
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